We’re so happy to be returning to Texas! We’re going to set the stage for an exciting day of business building for the beauty professionals.

Boot Camp veteran, Michelle Wheatley, is the founder of the Beauty Business Guide. Michelle offers a common-sense approach to budgeting and goal setting, as seen through the lens of a beauty pro. As a salon owner and beauty professional, she understands the life of a stylist (or barber or nail technician) and she knows that one-size-does-not-fit-all.

Michelle will help you understand the math involved in setting prices, the elements to review in your business, and the questions you need to ask including:

• How much is your business really making…and how much should it be making?
• What is your operating budget?
• What are your income goals?

“Everyone needs to have a personal budget perspective and they need to understand their goals,” Michelle says. “But many people get very anxious when it comes to understanding how to approach this, so I love breaking down the pieces of the puzzle to show that how it can all fit together.”

Speaker: Michelle Wheatley, Beauty Business Guide

Panelists:
Amanda Salmon, The Hairway to Heaven
Lisa Finucane, Developlus, Inc./ Satin Haircolor
Mirelle Manelli, Hair B&B University Hair Education
Tim “Bo” Mack, Pravana

Long before becoming a featured contestant on Hairstyle The Talent Show, Whitney Kilpatrick has been a stylist, salon owner, and educator, who specializes in guiding beauty professional and helping them get into a mindset that supports their success.

“In my time in the industry, I have watched our business change so much, and we have to continue to evolve and really pivot to keep up with the times,” Kilpatrick shares.

Her Beauty Business Revolution is a program that Whitney has been teaching, and her presentation will be organized into some big themes, including:
• Social Media
• Ongoing Education
• Guest Experience
• Mindset

Speaker: Whitney Kilpatrick, Maven Hair Co & Maven University

Get ready for a whirlwind tour of visual branding! We’ll be guided by Amanda Smith as we explore building and nurturing your brand identity with examples to light the way.

Here's the plan: define your brand, gather inspiration, create with mood boards, and watch real examples come to life!

Amanda Smith serves as the Brand Design Manager for the Professional Beauty Association, bringing 27 years of design and branding experience to the table. She’s worn many hats in the graphic design world – from Graphic Designer to Art Director, evening sliding into the role of Creative Director.

Amanda has an innate grasp of branding and visual communication that’s taken her through all sorts of industries, but for the past 10 years, she’s been diving deep into the beauty and wellness scene.

Speaker: Amanda Smith, Professional Beauty Association

Panelists:
Andy Caruso, Skyline Beauty Group/Pure Brazilian
Mercy Green, Stargazer Salon
Vicki Lynn Kelley, Vicki Lynn Cosmetics & Ovations By Vicki Lynn